UV spraying, electroplating and hot stamping empty eyeshadow palette surface treatment process guide

In cosmetic packaging design, the appearance of the empty eyeshadow palette not only carries the mission of brand visual identification, but also directly affects the first impression of consumers. In order to improve the texture, visual appeal and durability of the eyeshadow palette, the surface treatment process becomes a key link. Among them, UV spraying, electroplating and hot stamping are the three most common processes, each with its own characteristics and applicable scenarios. This article will give you a comprehensive analysis of these three surface treatment technologies to help brands achieve packaging upgrades.

1. UV spraying: high-gloss texture and protection coexist

UV spraying is to cure the paint surface through ultraviolet rays, so that the surface of the eyeshadow palette presents a high-gloss or matte texture effect. Compared with ordinary spraying, the paint film of UV spraying is denser, has stronger wear resistance and chemical resistance, and is especially suitable for eyeshadow palettes that are frequently opened and held in daily life.

Advantages include:

Richer color performance, suitable for a variety of materials such as ABS, PS, etc.;

The surface is flat and smooth, showing a mirror-like gloss;

Secondary processes such as silk screen printing and hot stamping can be superimposed to expand design possibilities.

2. Electroplating: Metallic luster gives high-end texture

Electroplating is to deposit a metal layer on the plastic surface to give it a metal-like appearance and touch. Common ones include vacuum electroplating (such as aluminum electroplating) and water electroplating, which are suitable for high-end eyeshadow palettes that want to create a metallic texture.

The advantages of electroplating are:

High gloss metal effect, creating a luxurious temperament;

Increasing surface hardness, scratch-resistant and wear-resistant;

Color stability, can present a variety of metallic colors such as gold, silver, and rose gold.

However, it should be noted that the electroplating process usually has high environmental requirements and relatively high production costs, which is suitable for mid-to-high-end product positioning.

3. Hot stamping: Exquisite expression of embellishment and brand elements

Hot stamping, also known as thermal transfer, transfers metal foil to the surface of the eyeshadow palette through heating pressure, and is used to decorate key parts such as LOGO and patterns. It not only enhances brand recognition, but also brings a sense of refinement in details.

The characteristics of hot stamping include:

Strong visual impact and high metal brightness;

Can be combined with concave and convex embossing and local UV to achieve three-dimensional layers;

Suitable for small area decoration to highlight brand logos.

Summary: Flexible combination to create differentiated beauty packaging

UV spraying, electroplating and hot stamping can be used alone or in combination to achieve a richer visual and tactile experience. For example, UV spraying combined with hot stamping can show a texture that is both glossy and exquisite, and electroplating combined with matte UV can form a high-level contrast to meet the needs of diversified brand positioning.

Therefore, when choosing the surface treatment process, Zhi'zao's eyeshadow palette should combine brand positioning, budget, design style and environmental protection requirements to create an eyeshadow palette packaging that truly attracts consumers.