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Insights to Power Your Packaging Strategy

Data-Driven Decisions for Packaging Success

At Welkin Queen Packaging, we’ve spent over two decades perfecting packaging solutions from our 4,000-square-meter facility in Zhejiang, China. Now, we’re sharing the marketing data and trends that drive our work—helping you make informed choices for your brand, whether in cosmetics, retail, or any industry. Explore the numbers, insights, and opportunities below to stay ahead in the packaging game.

Packaging Industry Snapshot

Market Size: The global packaging market is projected to hit $1.43 trillion by 2030, growing at a CAGR of 3.89% from 2025 (Source: Mordor Intelligence).
E-commerce Boom: Online retail drove a 15% surge in packaging demand from 2020-2024, with corrugated cardboard and lightweight plastics leading the charge.
Sustainability Shift: 68% of consumers prefer eco-friendly packaging, boosting demand for FSC-certified paper and recyclable materials like aluminum (Welkin Queen specialties).

Consumer Trends Impacting Packaging

Customization Craze

72% of beauty brands report higher sales with personalized packaging (e.g., custom sizes like 26mm-59mm metal pans or logo-embossed palettees).

Unpaletteing Appeal

55% of e-commerce buyers share unpaletteing experiences online, making standout designs (e.g., magnetic closures, vibrant UV printing) a sales driver.

Eco-Conscious Choices

43% of shoppers avoid brands with non-recyclable packaging—our PCR plastics and FSC paper options meet this demand head-on.

Welkin Queen’s Performance Edge

Production Power

With 25 injection machines and 25 punching machines, we deliver 30-day turnarounds (7 days for urgent lipstick molds), outpacing industry averages.

Quality Benchmark

Our defect rate stays below 1%, thanks to ISO 9001 and ROHS-certified processes—compared to a 2-3% industry norm.

Customization Reach

Over 5,000 mold sets let us craft precise solutions (e.g., pans from 0.21mm-0.50mm thick), serving 80% of clients with unique needs.

Data in Action: Case Insights

An online seller cut shipping costs 18% with our stackable PS plastic palettees, hitting peak season deadlines effortlessly.A skincare line adopting FSC cardboard palettees reported a 30% jump in repeat buyers, aligning with eco-trends.A client using our 37mm aluminum pans with hot-stamped logos saw a 25% sales uptick in 6 months—proof custom design pays off.