How To Customize Eyeshadow Powder Pressed Copper Sheet Products According To Different Market Demands?

With the continuous segmentation of global cosmetics consumption trends, cosmetics packaging accessories are also moving towards a more diversified and customized development path. Among them, the pressed copper sheet of eyeshadow powder (Pressed Powder Pan), as one of the core components, is not only related to the product experience, but also carries the brand's visual and quality presentation. If you want to create competitive eyeshadow products in different regional markets, it is particularly important to master the customization logic of copper sheets.

What is pressed copper sheet of eyeshadow powder?

Pressed copper sheet of eyeshadow powder is a metal sheet used to hold and shape eyeshadow powder, and is often embedded in the eyeshadow tray. Its size, thickness, shape, material, and electroplating treatment will affect the appearance, durability, and user perception of the product. Copper sheets are usually made of aluminum, tinplate or tin materials, with good thermal conductivity and formability, which facilitates efficient pressing and long-term use.

1. Customize materials and processes according to market positioning

Different countries and regions have different acceptance, aesthetic preferences, and regulatory requirements for beauty products. For example:

European and American markets prefer environmentally friendly and recyclable materials, so they prefer high-purity aluminum, nickel-free environmentally friendly electroplating, and comply with EU REACH, RoHS and other standards;

Japanese and Korean markets focus on details and lightweight design, and tend to use thinner and smaller copper sheets with smooth edges and exquisite spraying;

Middle East and Latin American markets pay more attention to the metal texture and durability of the appearance, and styles such as gold electroplating and matte black coating are popular.

OEM/ODM manufacturers usually provide a variety of material and coating options to meet the personalized needs of different export markets for product quality and aesthetics.

2. Design shape and size according to product function

The diameter, depth, and edge treatment of the copper sheet directly affect the capacity and pressing effect of the eyeshadow powder. Common specifications include:

Round tray (26mm, 36mm): highly versatile, suitable for single-color eyeshadow and magnetic trays;

Square/diamond/irregular trays: meet special splicing needs and are easier to create a unique visual layout;

Shallow edge vs. deep edge design: choose the appropriate depth according to the amount of pressed powder and the way of use. Generally, shallow edges are more suitable for light formulas, and deep edges are suitable for high-color rendering and high-density powders.

Manufacturers can customize matching copper sheets according to the size of the customer's eyeshadow tray mold to ensure seamless matching between the outer shell and the liner.

3. Create brand-specific customized processes

In order to enhance brand recognition and user memory points, many brands choose to customize engraving, hot stamping edges or laser logos on copper sheets. High-quality suppliers can provide the following according to brand needs:

Precision stamping mold support;

High-adhesion surface spraying;

Multi-color electroplating, anti-oxidation coating;

Customized bottom grooves for easy replacement and magnetic design.

These customized processes not only improve the product grade, but also enhance users' sense of professionalism and trust in the brand.

Conclusion: Although the eyeshadow powder copper sheet is small, it is an important bridge between the makeup effect and user experience. In the fiercely competitive international makeup market, brands should flexibly customize copper sheet products based on local consumer preferences, regulatory requirements and packaging innovation trends. Through professional OEM/ODM services, you will be able to more efficiently create eyeshadow products with market appeal and brand characteristics.