Empty Eyeshadow Palette Wholesale Purchasing Guide: How To Choose Size, Material, And Function?

With the increasing demand for personalized customization and environmentally friendly reuse of cosmetics brands, empty eyeshadow palettes have become one of the key accessories in the development of eyeshadow products. Whether it is a beauty brand, OEM factory, or individual customization shop, before purchasing empty eyeshadow palettes in bulk, it is necessary to clarify the selection points of size, material and functional design to ensure that the product is both practical and in line with market positioning. This article analyzes the practical purchasing guide for the wholesale purchase of empty eyeshadow palettes for you.

1. Size selection: matching the number of eyeshadow grids and target user groups

The common number of grids of empty eyeshadow palettes are 4 grids, 6 grids, 9 grids, 12 grids, 15 grids and other types. Different grids correspond to different capacities and usage scenarios:

Small capacity (4~6 grids): suitable for portable travel and daily commuting users.

Medium capacity (9~12 grids): suitable for the mass consumer market, suitable for multi-color matching.

Large capacity (more than 15 grids): suitable for makeup artists, professional users or limited series sets.

In addition, you also need to pay attention to the size of the tray (such as 26mm round grid, 36x36mm square grid, etc.), whether it matches the specifications of the eyeshadow powder core you plan to use.

2. Material selection: Plastic, metal, and paper each have their own advantages and disadvantages

There are three main mainstream materials for empty eyeshadow trays:

Plastic (such as ABS, PETG)

Advantages: light, beautiful shape, moderate cost.

Disadvantages: not resistant to high temperatures, weak environmental protection.

Suitable for: popular brands, mid-to-high-end customized packaging.

Metal (such as tinplate, aluminum alloy)

Advantages: strong texture, reusable, recyclable.

Disadvantages: slightly heavy, high cost.

Suitable for: environmentally friendly brands, high-end series packaging.

Paper and paper-plastic mixture

Advantages: environmentally friendly, degradable, rich personalized printing.

Disadvantages: poor waterproofness and low durability.

Suitable for: brands that focus on sustainable concepts.

3. Functional design: magnetic suction, mirror, detachable, which one is more practical?

Magnetic base

Can quickly replace eyeshadow cores and increase reuse rate.

Conducive to DIY custom palette.

Built-in mirror design

Increases portability and practicality, suitable for consumers to touch up makeup on the go.

Detachable structure

Easy to clean and replace, increasing the recycling value of the product.

Transparent cover or frosted cover

The transparent cover is easy to display the color number, and the frosted cover is more textured.

4. Other wholesale procurement precautions

Minimum order quantity (MOQ): The minimum order quantity of different manufacturers ranges from 500 to 5000.

Customizability: Whether it can print LOGO, customize color, shape, etc.

Certification standard: Whether it has passed safety certifications such as FDA and REACH to ensure that the material is non-toxic and harmless.

Sample confirmation: It is recommended to request samples for testing before placing bulk orders to avoid the finished product not meeting expectations.

Conclusion

Buying empty eyeshadow palettes wholesale is not just about "catching a liking at first sight". Instead, you need to start from user needs and make a comprehensive assessment based on size, material, and function to select high-quality products that are truly suitable for your brand positioning and market trends. Choosing the right eyeshadow palette is half the battle to create a good product.