Common Misunderstandings in The Wholesale of Empty Cardboard Eyeshadow Palettes And How To Avoid Them

With the prevalence of environmental protection concepts, empty cardboard eyeshadow palettes have become a popular choice for cosmetics brands pursuing sustainable development. Especially in wholesale procurement, more and more merchants are turning their attention to this green packaging solution. However, as the market is still in the growth stage, many buyers are prone to fall into some common misunderstandings when choosing and ordering empty cardboard eyeshadow palettes, which affects the quality and market performance of the final product. Understanding these misunderstandings and mastering the correct avoidance methods is a key step for every practitioner to move towards success.

Misunderstanding 1: Only focusing on price, ignoring quality and structural design

Cardboard eyeshadow palettes are usually lower in cost than plastic packaging, so some buyers tend to use price as the only criterion. But in fact, different cardboard raw materials (such as gray board, white cardboard, recycled paper, etc.) have obvious differences in strength, moisture resistance, and printing performance; structural design is also directly related to consumer experience. For example, eyeshadow palettes that lack reinforcement structures are prone to deformation during transportation, affecting the product image.

Avoid suggestions: When choosing a supplier, you should not only look at the price, but also ask for material samples, structural samples and finished product test cases to evaluate parameters such as paper thickness, hygroscopicity, and compressive strength.

Misunderstanding 2: Underestimating the importance of printing and surface technology

Many brands hope to create unique packaging through customized printing, but ignore the adaptability of the paperboard surface to ink. For example, untreated paper surfaces tend to absorb too much ink, resulting in blurred patterns and distorted colors. In addition, overly complex processes such as hot stamping, local UV, embossing, etc., if not matched with the characteristics of the paperboard, may cause problems such as cracking and delamination.

Avoid suggestions: Communicate in-depth with the factory on printing needs during the design stage, confirm the ink type and process adaptability, and request proofing to test the color and process effects.

Misunderstanding 3: Ignoring environmental certification and regulatory compliance

Some wholesalers choose uncertified or non-environmentally friendly paperboard in pursuit of price advantages. As a result, they encounter environmental standards restrictions when exporting or cooperating with big brands, and even face recall risks. Especially in markets such as Europe, the United States, and Japan, the environmental compliance requirements for packaging materials are becoming increasingly stringent.

Avoid suggestions: Choose suppliers with FSC certification, RoHS testing, and recyclable logos to ensure that the cardboard material complies with the environmental regulations of the target market and avoid future risks.

Misunderstanding 4: Not considering the matching of brand positioning and consumer trends

Some brands ignore their brand tone and consumer group preferences when wholesale empty cardboard eyeshadow palettes, resulting in mismatched design styles or impractical functions, affecting market sales. For example, a brand that focuses on light luxury style uses overly simple paper plates, which lowers the overall product impression.

Avoid suggestions: Clarify your own brand tone, be consistent with the brand vision in terms of cardboard material, shape structure, color printing, etc., and continuously optimize based on market feedback.