Common Cosmetic Packaging Classifications Explained To You at Once

Cosmetics not only pay attention to the internal quality, but the external packaging is also important. Good packaging can not only improve the product grade, but also enhance user experience and brand recognition. In the dazzling world of beauty, cosmetic packaging is carefully classified according to different functions, materials and structures. This article will take you to sort out the common types of cosmetic packaging at one time to help you quickly understand the basics of the industry.

1. Classification by product form

According to the physical state of cosmetics, packaging is usually divided into the following categories:

Liquid packaging: such as lotion, toner, essence, etc., commonly used pump bottles, spray bottles, press bottles or bottles with droppers. This type of packaging needs to be well sealed and easy to use to avoid liquid volatilization or contamination.

Cream packaging: such as face cream, cleanser, isolation cream, mostly use hoses, paste bottles, wide-mouth jars or vacuum bottles. Especially high-end products prefer vacuum bottles, which help to isolate the air and extend the shelf life.

Powder packaging: such as loose powder, pressed powder, eye shadow, blush, etc., mainly uses plastic palettees, metal palettees or magnetic palettees, often with mirrors and puffs, emphasizing portability and practicality.

Aerosol packaging: such as setting spray, dry cleaning spray, spray-type sunscreen, using aluminum cans or compressed aerosol bottles, need to take into account both safety and spraying effect.

2. Classification by packaging structure

Disposable packaging: such as sample bags, aluminum film bags, single-piece mask packaging, disposable after use, easy to try and carry.

Reusable packaging: such as lipstick shells, eye shadow palette shells, replaceable contents, reduce costs and are more environmentally friendly, gradually becoming a trend.

Combination packaging: such as gift palettees and travel sets, which combine multiple items in one palette, focusing on the overall visual and brand story presentation.

3. Classification by material

Plastics: such as PET, PP, ABS, etc., are light and varied in shape, and are currently the most common materials. Suitable for most skin care and makeup products.

Glass: mostly used for mid-to-high-end products such as essences and perfumes, with good chemical stability and texture, suitable for brands that emphasize high-end tonality.

Metal: such as aluminum lipstick shells and metal cans, which are pressure-resistant and drop-resistant, suitable for products that require sealing, and are also commonly used for aerosol packaging.

Paper: mostly used for outer packaging palettees and gift palettees, easy to print and customize, relatively low cost, and an important carrier for brand promotion.

Summary

Cosmetic packaging is not only about appearance, but also about product protection, user experience and brand value. Understanding various packaging categories will help brands make smarter choices when designing products. In the future, with the improvement of environmental protection concepts and consumer demand, recyclable and more functional packaging will become a new development direction.