Analysis of The Wholesale Market of Empty Cardboard Eyeshadow Palettes: Trends, Challenges And Opportunities

With the rapid spread of environmental protection concepts around the world, packaging materials in the cosmetics industry are undergoing an unprecedented transformation. Empty cardboard eyeshadow palettes are becoming a popular choice for cosmetic packaging due to their advantages such as lightness, environmental protection and customizability, especially showing a significant growth momentum in the wholesale market. This article will deeply analyze the development status and prospects of the wholesale field of empty cardboard eyeshadow palettes from three aspects: market trends, current challenges and future opportunities.

Trend: Sustained growth driven by environmental protection

In recent years, green packaging has become the new standard in the global beauty industry, and consumers' attention to degradable and recyclable packaging has increased significantly. As a substitute for plastic packaging, cardboard eyeshadow palettes have been favored by brands and OEM manufacturers. In the wholesale market, small and medium-sized cosmetics brands, e-commerce customized sellers and gift set manufacturers are the main purchasing forces. In addition to traditional shapes, diversified designs such as magnetic suction structures, multi-layer folding, and illustration customization have also driven the market demand for empty cardboard eyeshadow palettes.

According to industry forecasts, the global environmentally friendly cosmetics packaging market will grow at an annual rate of more than 8% before 2025, and empty cardboard products will occupy an important share of it.

Challenges: Balance between cost control and functional performance

Although the cardboard material itself is affordable, in the pursuit of aesthetic and functional design, factors such as printing process, structural design, and durability will significantly increase the cost. Especially for high-quality customized orders, small batch and diversified production challenges need to be faced at the wholesale level. In addition, compared with plastic, cardboard still needs to be improved in terms of moisture resistance, pressure resistance and durability, and some buyers are still on the sidelines when choosing.

For suppliers, how to balance beauty, practicality and cost while ensuring environmental protection is a major pain point in the current market.

Opportunities: Brand customization and rapid expansion of export markets

With the rise of DTC brands and e-commerce independent stations, the demand for "personalized customization" of empty cardboard eyeshadow palettes is becoming more and more vigorous. Factories that can print logos in small batches and support special structural designs have more competitive advantages. In addition, markets with increasingly stringent environmental regulations such as Southeast Asia, Europe and the United States continue to grow in demand for environmentally friendly cosmetics packaging, providing a lot of opportunities for export companies in manufacturing powers such as China.

At the same time, some cardboard packaging manufacturers are using technologies such as automated die-cutting, environmentally friendly inks, and intelligent typesetting to improve production efficiency and lower the threshold for customization, which will further promote the activity of the wholesale market.

In summary, we can know that the wholesale market of empty cardboard eyeshadow palettes is standing at the forefront of the green consumption trend. Although it faces challenges in cost and material technology, the market space and growth potential are still considerable. Whoever can find a balance between environmental protection, design, and cost-effectiveness will be able to seize the initiative in this green track.